Huberman Lab
Crafting Huberman Lab's Digital Home in Webflow
Dr. Andrew Huberman is a tenured professor of neurobiology at Stanford. He's earned global recognition for his research on brain development, neural plasticity, and health optimization.
In 2021, he launched the Huberman Lab Podcast, delivering evidence-based tools to millions of listeners across the world. Since launch, the show has consistently ranked among the Top 15 podcasts globally, often claiming the #1 spot in Science, Education, and Health & Fitness categories across Apple, Spotify, and YouTube.
By late 2022, the Huberman Lab team had a bold new vision: to evolve hubermanlab.com into the definitive hub for all things related to Andrew’s work — a place where science-backed content could be searched, explored, and accessed by everyone, anywhere.
That’s when they reached out to 8020 and DoubleUp.
“As a small team with uncompromising standards for quality, we're inherently cautious about the partners we work with. It's not easy to meet our level of expectation — much less exceed it. 8020 not only met our standards but exceeded them in every aspect.”
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Dr. Andrew Huberman
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Solving The Maze
Wave had decided to upgrade to Webflow and say goodbye to the snail speeds and convoluted code of Craft CMS. Now all we had to do was migrate 1,000+ pages and 2,500+ pieces of dynamic content from one platform to the other.
We’ll be honest, a migration of this size is a big lift. Luckily, we’ve been hitting the Webflow gym for years. We ended up building custom migration tools to keep everything clean and organized, all while managing Webflow development and giving the site a fresh look. We worked closely with the Wave team throughout the process to remove redundant pages, map out a new sitemap, and document technical requirements.
Getting Synced
The talented in-house designers at Wave knew the history of the brand and where it needed to go. Our team at 8020 was there to work hand-in-hand with them to support their vision and provide technical perspectives on topics like: modularity, accessibility, performance, and consistency.
We worked in tandem to remove redundant pages, map out a new sitemap, and document technical requirements. Together we were able to simplify and cut down the total number of template variations on the site, making Webflow CMS updates a breeze for everyone on the team – regardless of technical prowess.
Same Key Strokes, Different Folks
Designers, marketers, and developers all needed to update the website, so we worked hard to keep things super simple. Using Webflow symbols, we created a structure that allows users to drag and drop pre-made components from a library directly onto a page. The marketing and design teams could now instantly edit the website without having to bug the developers, leaving them to focus on the stuff they love.
Tech Support for the Soul
We don’t leave our friends high and dry after we finish a job. We wanted the Wave team to be comfortable navigating their new virtual home, so we created a personalized video library with 20+ videos documenting frequent workflows and nuances of the site. We also provided on-call support and training in the weeks following the launch.
A New Wave
Just two weeks after the new website launched, Wave got in touch to let us know they were already seeing improvements:
7.54%
4-21%
3x
Interested in working with us?
From white-glove migrations off any platform to building beautiful, highly interactive websites to teaching + empowering your team from end-to-end, 8020 can help you and your team move faster without code.