From strategy to launch, and beyond
Every project is unique — and so is our approach. We provide premium, hands-on attention to every client, tailoring each phase to your specific goals, team structure, and timeline.
Whether you're starting fresh, evolving your brand, or migrating an existing site, we’ll help you choose the phases that make the most sense for your project.
How we work
A scalable process adapted to your project needs.
From start to finish in
4 to 16 weeks
Discovery + Onboarding
Every great project starts with a clear plan and strong collaboration. In this phase, we focus on understanding your brand, team, and objectives — so we can build a Webflow experience that’s aligned with your strategy from day one. This isn’t just research — it’s about setting up a methodology that keeps the project moving smoothly, ensures alignment, and makes collaboration seamless.
Trusted by enterprise teams worldwide, our onboarding process eliminates roadblocks before they appear.
Set up for success
We start by getting your team ready for a smooth collaboration. Your dedicated project workspace is created in Slack and ClickUp, and we share all the tools that keep communication open, tasks visible, and progress easy to track.
Discover and align
Next, we move into discovery sessions — focused conversations that help us understand your brand, roadmap, audience, and goals. From there, we bring both teams together, clarify roles, and align on how we’ll collaborate efficiently.
Review & plan
Once aligned, we review your brand assets and materials to build a clear foundation for design and development. Then we outline the key requirements, milestones, and timeline to keep the project focused and on track.
By the end of this phase, you’ll have a complete picture of how the project will run, what we’ll need from your team, and how each step of the process drives toward your strategic goals. Collaboration, transparency, and structure set the stage for everything that follows.
Content Strategy
Great websites start with content that actually works — for your audience and your business. In this phase, we focus on methodically analyzing, planning, and structuring content so every page has a purpose, drives results, and aligns with your goals. Through audits, workshops, and guided exercises, we define what stays, what needs improvement, and how new content fits into your Webflow site.
Content audit & mapping
We crawl your site and map all content in Airtable, giving a clear overview of what exists and where improvements or updates may be needed.
Keep / kill / combine exercise
Through a workshop, we decide what content to keep, remove, or merge — ensuring every page supports your goals and improves clarity.
Homepage content outline
We create a tailored structure for your homepage (and key pages), grounded in user insights, business goals, and conversion priorities.
Technical requirements documentation
All content-related requirements across Webflow projects are captured for clarity and a smooth handoff to design and development.
Navigation Recommendations
We provide an updated site navigation outline to support an intuitive user journey and better engagement.
By the end of this phase, you’ll have clarity on your site’s structure, a content plan built to convert, and a roadmap that makes the next steps in design and development seamless.
Branding + Brand Kit
A strong brand goes beyond a logo — it’s the foundation of how your audience experiences your company. This phase focuses on refining or reimagining your identity to create a cohesive visual language across your site and digital presence. From logos to typography, colors, photography, and graphic elements, we ensure your brand communicates your values and stands out in the market.
Brand identity development
We refine or redesign your logo, color palette, and typography to reflect your vision, values, and position in the market.
Photography & visual direction
We define a cohesive visual language through photography, iconography, and graphics that strengthen your brand story.
Style tiles & visual references
We create clear design references to guide how your brand appears across your website, campaigns, and platforms.
Comprehensive brand guidelines
We deliver a detailed guide covering logo usage, asset styling, and visual standards to ensure brand consistency.
By the end of this phase, you’ll have a complete brand toolkit — from refreshed identity to practical guidelines — designed to scale seamlessly across digital and print.
CRO Audit + Optimization
Conversions don’t happen by chance — they’re built. This phase uncovers friction points, leverages behavioral data, and applies industry best practices to optimize your site’s performance. From navigation and messaging to interactions and funnel flows, we identify opportunities to reduce drop-offs and increase engagement.
Foundational audit & benchmarking
We perform a heuristic evaluation and competitor analysis to understand usability, navigation, and how your site compares in your industry.
Behavioral analytics
Using heatmaps, session recordings, and funnel tracking, we identify where users engage, hesitate, or drop off.
Data-driven recommendations
We translate findings into clear, actionable insights for optimizing your site’s structure, messaging, and conversion pathways.
By the end of this phase, you’ll know exactly where opportunities exist to boost engagement, reduce friction, and increase conversions — giving your site a clear path to perform at its best.
SEO + AEO Optimization
Search visibility drives growth. This phase ensures your website is optimized to reach the right audience, improve rankings, and drive high-intent traffic. Combining technical SEO with strategic content enhancements, we make your site discoverable, fast, and structured for long-term growth.
SEO audit & benchmarking
Comprehensive technical review, keyword analysis, and competitor assessment to uncover opportunities and barriers.
Technical SEO optimization
Evaluating site health, crawlability, indexing, page speed, and mobile performance to ensure search engines can find and rank your site.
Content & internal linking strategy
Optimizing content, site hierarchy, and internal linking to improve discoverability, relevance, and user experience.
Data-driven recommendations
Actionable insights, including metadata updates, schema markup, and content guidance to support sustainable organic growth.
By the end of this phase, your site will be technically sound, strategically structured, and optimized to attract, engage, and convert the right visitors.
Web Design
Your website’s design sets the tone for every visitor interaction. Using your brand as a foundation, we create style tiles to define colors, typography, imagery, and UI elements before moving into full-page design. Our goal is to craft a homepage and supporting pages that are visually striking, interactive, and conversion-focused.
Style tiles & visual foundation
We define colors, typography, imagery, and UI elements to create a cohesive design system that guides the rest of the site.
Homepage design
We craft a high-impact homepage that combines visuals, interactions, and custom illustrations to engage visitors from the first scroll.
Page & CMS design
We design static pages and CMS collections to follow the homepage’s visual and experiential standards, ensuring consistency across the site.
Collaborative revisions
We review designs with your team and complete two rounds of refinement to ensure every detail is polished and aligned with your vision.
By the end of this phase, you’ll have a premium, fully realized homepage and a clear design standard to guide the rest of your website.
Webflow Development
We bring your designs to life in Webflow, building a responsive, SEO-friendly site that’s both beautiful and easy to manage. Using Webflow’s Variables and Components, we create reusable elements for headers, footers, and other design blocks, ensuring consistency across pages and simplifying future updates.
Motion designs are carefully integrated to enhance interactivity and visual appeal without slowing down performance.
Complete Webflow build
Full development of your site based on the approved sitemap, CMS setup, and motion specs. Reusable components are created to streamline updates and new page builds.
Responsive & SEO-optimized
Ensuring every page performs well on desktop and mobile while adhering to SEO best practices for maximum discoverability.
Collaborative development process
Sprint-based development gives your team phased access for timely feedback. We use a staging link and Pastel for clear, on-page collaboration.
Third-party integrations
We implement scripts and tools that connect your site to key marketing and analytics platforms like GA4, HubSpot, Meta, and Google Tag Manager.
Streamlined feedback & revisions
A clear, organized process for reviewing and refining your site to ensure it meets your vision and performs flawlessly across every detail.
By the end of this phase, you’ll have a fully functional Webflow website that’s consistent, interactive, and easy to maintain — a digital platform built to engage your audience, support your team, and scale with your business.
QA, Training, & Launch
Before your website goes live, we make sure every element is meticulously tested and optimized. Through comprehensive Quality Assurance (QA), we ensure a seamless user experience across devices and browsers, leaving no detail unchecked.
Precision QA checks
Exhaustive testing of design, functionality, responsiveness, and interactivity across multiple devices and browsers to catch issues before launch.
Training & enablement
A dedicated video library covering how to update text and images, add blog posts, manage CMS content, and maintain your website with confidence.
Collaborative launch support
Our team works closely with yours to ensure a smooth transition to Webflow, providing guidance and support to make the launch stress-free.
Performance & functionality verification
Final checks to confirm all integrations, animations, forms, and other features are fully operational and optimized for speed and usability.
By the end of this phase, your website will be fully tested, your team will be empowered to manage content independently, and your site will be ready to launch with confidence, delivering an exceptional experience from day one.