When global supply chains move billions in goods across borders, the margin for error is razor thin. Delays, theft, fraud, spoilage, and miscommunication don’t just disrupt operations — they erode trust.
Overhaul’s platform exists to eliminate those blind spots. Through real-time visibility, proactive risk detection, and data-backed intelligence, they give logistics teams control in environments where control is often fragile.
But while their product operated with precision, their digital infrastructure no longer reflected the same standard.
This wasn’t simply a matter of aesthetics. Overhaul didn’t need a visual refresh. They needed a strategic migration — a scalable Webflow foundation capable of supporting global growth, preserving search authority, and elevating their brand to match the sophistication of their platform.
In just 10 weeks, 8020 led a full-scale enterprise migration, redesign, and platform rebuild, culminating in a single coordinated launch designed to protect SEO equity while reimagining the digital experience from the ground up.
The Stakes: Enterprise Migration Without Losing Authority
This was not a cosmetic refresh. It was a high-stakes platform transition involving:
- ～356 CMS items migrated and restructured
- 687 redirects implemented
- Complete SEO preservation
- Multi-language architecture
- A custom animation system
- Integrated marketing infrastructure
- A single coordinated launch
Every URL carried search equity. Every redirect required precision. Every CMS collection needed thoughtful restructuring to avoid content decay or ranking loss.
Enterprise migrations rarely fail loudly. They fail quietly — in diminished rankings, broken legacy links, lost referral authority, and subtle drops in performance that compound over time.
From day one, architectural discipline guided the engagement. The objective was never just to “move to Webflow.” It was to upgrade the infrastructure behind the brand without sacrificing the authority Overhaul had built over years.
Strategy Before Style
Before any design exploration began, we mapped the migration ecosystem in detail. Overhaul’s legacy site contained 1,195 URLs, each carrying varying levels of search authority, internal link equity, and structural dependencies. We conducted a full inventory, analyzing relationships, performance signals, and content hierarchies to understand what needed to be preserved, consolidated, or restructured.
From there, we built a structured redirect strategy covering 687 precise mappings, ensuring continuity across search engines, campaigns, and inbound links. The remaining URLs were carefully evaluated — some merged into cleaner structures, others deprecated intentionally — as part of a broader architectural refinement.
The objective wasn’t simply to “move to Webflow.” It was to reduce complexity while strengthening authority.
Nothing was left to guesswork.
By approaching the rebuild as an infrastructure upgrade rather than a design exercise, we ensured that SEO equity was not only preserved but strengthened. Cleaner information architecture, optimized collection structures, and improved internal linking refined the site’s technical foundation during the transition.
Webflow was not treated as a page builder. It was configured as an enterprise marketing platform — structured, scalable, and built for long-term operational clarity.
Reimagining the Brand Through Motion
While the migration required technical precision, the redesign demanded creative boldness.
Everything began with the homepage hero animation.
Overhaul made one thing clear: they did not want a product UI demo or floating dashboard mockups. They wanted something conceptual. Something that captured a feeling.
“Control in motion.”
The animation needed to feel tactical, strategic, decisive — more command center than marketing site, and it needed to communicate their platform solves five core challenges:
- Prevent cargo theft and tampering
- Eliminate fraud and double brokering
- Protect cold chain quality and compliance
- Gain end-to-end visibility across every asset
- Reduce insurance costs
The final hero experience was built around controlled motion and strategic perspective. Dynamic camera framing introduced cinematic depth, guiding attention through layered scenes that felt deliberate rather than decorative. Subtle topographical map line work integrated into the backgrounds reinforced a sense of global oversight and operational command, anchoring the experience in Overhaul’s domain of high-stakes logistics.
High-contrast security visuals, digital locking mechanisms, route mapping, data scanning, and real-time alert sequences worked together to create a cohesive visual system. The result was a refined, military-inspired aesthetic — disciplined and tactical without becoming literal or cliché.
From that moment, the visual language for the entire site was defined. The remaining nine animations followed the same strategic brief, forming a cohesive system of motion across the platform. Each animation reinforced Overhaul’s positioning, transforming abstract capabilities into directional storytelling.
Motion was not decorative. It became narrative architecture.
CMS Architecture at Scale
Behind the visuals, the most significant transformation was structural.
We migrated and restructured more than 356 CMS entries across a redesigned collection ecosystem engineered for modular flexibility. The new architecture supports industry segmentation, product storytelling, localization expansion, and long-term marketing scalability.
This was not a content transfer. It was a systems rebuild.
Overhaul’s marketing team now operates within a structured, predictable CMS environment that enables faster publishing, cleaner content governance, and long-term adaptability without technical friction.
Multi-Language Implementation Without Fragmentation
Serving a global audience required precision beyond translation.
We implemented Webflow’s native localization tool and collaborated closely with Overhaul to refine Spanish and Portuguese content after migration. Rather than relying on disconnected systems or bolt-on translation plugins, we maintained a unified architecture.
The process was iterative and collaborative: the Overhaul team identified refinements, updates were implemented directly in Webflow, and localized variants were QA’d across templates and collections.
No duplicate environments. No fractured content systems. Just one scalable ecosystem built to support international growth.
Integrations, Compliance & Infrastructure
Enterprise Webflow builds extend far beyond layout and styling. Precision at the infrastructure level was equally critical.
We implemented and configured:
- HubSpot forms
- Chili Piper scheduling
- Google Tag Manager
- GA4
- LinkedIn Insight
- CookieHub consent framework
- Cloudflare DNS
Redirect validation, performance QA, workspace transfer coordination, and secure staging workflows ensured that the migration was stable at every layer.
The project was not considered complete until the infrastructure proved resilient.
More Than a Migration
Enterprise Webflow migration is not about replacing WordPress. It is about replacing technical debt with clarity. Replacing fragile systems with scalable architecture. Replacing static pages with modular, motion-driven experiences.
Overhaul’s transition was not cosmetic. It was structural.
And it demonstrates what happens when Webflow is implemented not as a design tool, but as an enterprise-grade marketing platform — engineered with discipline, executed with precision, and built for scale.
"Working with 8020 on our website migration and redesign was a fantastic experience from start to finish. Our old site was full of errors, but our new one is beautiful, reliable, and easy to manage. The entire 8020 team was amazing, and I'd especially like to thank Nicole for her organization and positive energy, Anfernee for his quick, helpful responses and intuitive site structure, and Coco for ensuring our redirects and overall sitemap worked seamlessly. We couldn’t be happier with the results!"
Marisa Manuel, PhD, Sr. Web and Marketing Manager, Overhaul
"Working with 8020 on Overhaul’s website migration was a fantastic experience. As someone managing the project internally, having a partner that was organized, responsive, and collaborative made a huge difference in keeping everything moving smoothly—especially given the tight turnaround we were working with.
Nicole was incredible throughout the entire process. She helped keep the team calm during high-pressure moments, was quick to respond whenever questions came up, and always helped coordinate additional support when we needed it. That level of partnership made the whole project feel much more manageable.
Even with a fast timeline and a lot of moving pieces, the 8020 team made the experience genuinely enjoyable. They were a great partner to work with, and I’d absolutely collaborate with them again."
Amanda DeFrees, Senior Marketing Programs Manager
