Services
- Webflow Design
- UX Strategy
- Webflow Development
- Custom animations
- CMS Architecture
- Analytics & Tracking Implementation
- Technical SEO & Redirect Strategy
- Third-party Integrations
Overview
Vouch is the insurance broker for ambitious leaders. Serving high-growth companies across technology, health and life sciences, venture capital, and professional services, the company provides tailored coverage backed by deep industry expertise and a modern, tech-enabled experience.
As Vouch continued expanding its offerings and content ecosystem, its website needed to evolve alongside the business. At the same time, the company had recently introduced updated brand guidelines that needed to be translated into a cohesive digital experience.
The goal was not simply to redesign the site, but to rebuild its digital infrastructure so it could scale with the company’s growth while faithfully implementing the new brand across the entire platform.
8020 partnered with the Vouch team to redesign and rebuild their Webflow website, implementing the refreshed brand system, migrating a large content library, restructuring key CMS collections, and modernizing the platform’s technical foundation.
The result was a scalable website capable of supporting a complex content ecosystem, advanced analytics infrastructure, and a growing library of resources — all while delivering a design experience aligned with Vouch’s evolving brand.
The Challenge: Rebuilding a Complex Digital Ecosystem
The existing Vouch website had grown organically over time into a large content ecosystem with more than 1,200 URLs across multiple content types.
While the content library was valuable, the underlying architecture made it difficult to scale efficiently. Content lived across several CMS collections with overlapping purposes, and the structure of the site made navigation, search, and discoverability harder than it needed to be.
At the same time, the Vouch marketing team required improvements to their analytics infrastructure. Their existing tracking implementation relied on legacy scripts that needed to be restructured to support modern analytics workflows.
The project needed to accomplish several goals simultaneously:
- Redesign the website while preserving a large content ecosystem
- Migrate and restructure CMS collections without losing valuable content
- Implement new tracking infrastructure using Segment
- Build a scalable content hub capable of supporting multiple content types
- Preserve SEO equity across a large set of existing URLs
- Integrate with several marketing and analytics tools
The result was not simply a design challenge — it was an infrastructure project.
Discovery and Strategic Planning
The first step was understanding the structure of the existing website and determining how its content could be reorganized without losing valuable information.
The previous site contained more than 1,200 URLs and numerous CMS collections supporting blog posts, press releases, case studies, whitepapers, partner content, and other marketing assets.
Rather than treating the redesign as a simple migration, 8020 approached the project as an opportunity to restructure the entire platform.
The strategy focused on:
- Simplifying the CMS architecture
- Improving the discoverability of content
- Reducing redundant templates
- Creating a scalable foundation for future growth
This process informed the creation of a new Resources Hub, designed to bring together Vouch’s content library under a single, cohesive experience.
A Collaborative Design Process
The Vouch project was unique in that the primary stakeholder on the client side was also a designer. Rather than a traditional client-agency dynamic, the project became a true design collaboration.
Working closely with the Vouch team, 8020 helped translate design ideas into scalable systems within Webflow while ensuring the platform remained maintainable and performant. A key part of this process involved implementing Vouch’s new brand guidelines across the entire website, translating the refreshed identity into reusable components, layouts, and content structures that could scale across dozens of pages and templates.
This collaborative workflow allowed the project to balance two priorities:
- Maintaining the creative direction envisioned by the Vouch team
- Ensuring the underlying architecture remained scalable and technically sound
Through iterative design exploration and ongoing feedback, both teams worked together to refine layouts, components, and user flows until the final experience matched the client’s vision while supporting the platform’s long-term growth.
Building the Resource Hub
One of the most important components of the new site was the Resource Hub — a centralized content experience designed to house multiple types of marketing content in a single location.
The hub consolidates several collections including:
- Blog articles
- Case studies
- Press mentions
- Whitepapers
To support this structure, the team developed a taxonomy system that allowed content to be organized across multiple dimensions while remaining easy to navigate.
In addition to the taxonomy improvements, the resource hub introduced a custom search experience capable of querying across multiple CMS collections simultaneously. This allowed visitors to discover relevant content regardless of which collection it belonged to.
The result was a more cohesive and powerful content discovery experience.
CMS Migration and Architecture
The previous website contained a large number of CMS entries distributed across multiple collections. During the rebuild, this content was reorganized into a clearer structure aligned with the new templates and navigation.
The project ultimately included:
- 40 static pages
- 12 CMS templates
- Migration of multiple CMS collections
- Repurposing existing content to match the new templates
Throughout the migration, special care was taken to ensure that key information from the original content was preserved while adapting it to the new layouts.
Partner Infrastructure
Another area of improvement was the Partners pages, which previously relied on multiple templates and inconsistent content structures.
The new architecture introduced flexible partner templates designed to support all partner pages.
Using conditional visibility logic, the template dynamically adjusts which sections appear depending on the data associated with each partner. This approach simplified the CMS while maintaining flexibility for different partner types.
The result was a more maintainable system that allowed the marketing team to create and update partner pages without additional development work.
Analytics and Tracking Infrastructure
A major component of the rebuild involved modernizing the site’s tracking and analytics setup.
The legacy marketing scripts were replaced with a new implementation built around Segment, enabling more reliable event tracking and easier integration with downstream analytics tools.
The project involved rewriting several tracking scripts to support:
- Segment event tracking
- Google Tag Manager integration
- HubSpot form tracking
- Attribution logic
- Chat and support integrations
This new setup provides the Vouch team with a more flexible analytics infrastructure capable of supporting future marketing initiatives.
Integrations
The rebuilt platform integrates with several key tools used by the Vouch marketing and growth teams, including:
- Segment
- Google Tag Manager
- Osano (privacy management)
- Zendesk
- Wistia
In addition, all native Webflow forms were replaced with HubSpot forms, resulting in the implementation of 23 new forms across the site.
Preserving SEO and Site Integrity
Maintaining search visibility during the migration was critical.
The original site contained a large number of indexed URLs, and the migration needed to preserve that authority while accommodating the new information architecture.
To ensure continuity:
• 339 new redirects were implemented
• The existing redirect set was preserved
• Total redirects across the site now exceed 1,900
This approach ensured that users and search engines could seamlessly reach the new content structure without encountering broken links.
The Outcome
The rebuilt Vouch website provides a scalable platform capable of supporting the company’s continued growth.
The project delivered:
- A redesigned Webflow site
- A scalable CMS architecture
- A unified Resource Hub
- Modern analytics infrastructure
- Integration with the company’s marketing stack
- Preservation of SEO equity across a large site migration
Most importantly, the platform now enables the Vouch team to expand their content ecosystem and marketing initiatives without being constrained by technical limitations.
"Working with 8020 was the rare agency experience where communication never felt like overhead. The team brought real strategic thinking to decisions we hadn't fully worked out, and navigated a genuinely complex build: full site migration, 800+ redirect fixes, multi-system integrations, all while translating our new brand system into Webflow seamlessly. The result is a site that's a much stronger foundation for our marketing and content work, with a flexible CMS built to grow with us. We've already seen 20%+ lift in homepage conversion MoM, and we're still building together today."
Katie Ward, Associate Creative Director
